Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
There’s a lot of good advice out there about how to start a business on a shoestring. A topic that gets less attention however, is building a bigger business on the same premise. Here are some ideas every established business can act upon.
Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.
Big businesses appear to have one huge advantage over smaller guys – they have access to best practice knowledge and tools to help them beat their competition – especially smaller competitors. Think you can’t access these skills and knowledge? Think again.
The end of financial year is not far away and for most businesses, it’s a time for planning. This year the task is complicated by the business environment: it’s a difficult one to predict and this makes it hard to put together a realistic IT plan.
You can’t manage what you don’t measure, and this is especially true for an inbound marketing strategy. Here’s a look at what areas of an online marketing plan need to be analysed regularly so ROI can be identified.
Accounting software with a cloud component enables data to be stored securely offsite – usually on servers managed by a cloud provider – and accessed remotely anywhere and anytime via the internet. Here are three more good reasons SMBs should embrace the technology.
Breaking into a new market involves months, sometimes years, of planning. It involves a lot of research, time and energy and like anything in business, preparation and homework can prove the difference between success and failure.
Can’t say no? Never manage to get your diary in order? These two dangerous time-wasting behaviours can be overcome though, all it takes is a bit of self-confidence and forward thinking.
Blogs used to be a great way for entrepreneurs to develop, and communicate with, a business or industry community. No longer.
