Dynamic Business Logo
Home Button
Bookmark Button

Business blogs face big changes

Blogs used to be a great way for entrepreneurs to develop, and communicate with, a business or industry community. No longer.

Many of my clients ask me: Should my company start a blog? Once I would have given them an unqualified yes. But today I would add a few caveats.

There are many great reasons to maintain a company blog. A blog allows you to:

  • Share knowledge and demonstrate your company’s subject matter expertise;
  • Give your company a voice;
  • Help generate the new content valued by both users andsearch engines;
  • Encourage valuable “link love” from customers, colleagues, and industry peers; and
  • Provide a living and easily accessible archive of company content for future reference.

A company blog used to also be a way to gather feedback and welcome consenting and dissenting opinions, particularly through its comments section.

…to read this article in full, visit leading US small business resource, Inc.

What do you think?

    Be the first to comment

Add a new comment



Inc.com is a place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

View all posts