Tag: Brand Management

Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.

Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.

Here’s how you can boost your brand without using the world’s largest social network.

3 tips for delivering bad news without hurting the client relationship or your credibility.

It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.

The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.

The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.