Home topics small-business-resources sales-and-marketing Marketing PR Small Business Marketing Rebranding: When to take the leap? Maria Bellissimo-Magrin July 13, 2016 Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established companies neglect their branding or fail to rebrand when necessary. Fact: poor or outdated branding is costing you money. In today’s global and ‘digitalised’ market, becoming obsolete is easier than ever and you’re hurting your future prosperity by failing to keep up with the times or being too attached to a logo you drew 20 years ago. If you’re thinking of a rebrand then it’s highly likely that you need one. Here are some common signs that it’s time for one. Relevance Few brands have remained consistent throughout their history or withstood the test of time with aesthetics that always met with contemporary approval. In fact, even well-known brands like Coca-Cola, Pepsi, Apple, Nike and Volkswagen have gone through subtle or seismic change to appeal to modern standards. Simply wanting to keep up to date is one of the biggest motivations for a rebrand. If your logo was designed in paint or you’re still using crappy fonts from the 90s then it’s likely the only visitors to your social pages are looking for