“Uber changed the way business owners think and work in more ways than are instantly noticeable,” says Maria Bellissimo-Magrin, CEO of creative marketing agency Belgrin. Here she examines what business owners can learn from Uber’s actions. Launched in San Francisco in 2010, Uber quickly became one of the world’s most valued tech companies and widely-known brands and their […]
Collaborations between startups and corporates can be a fantastic way for the former to build brand credibility and gain scale and for the latter to innovate quickly. Of course, not all collaborations are guaranteed to bear fruit. For this week’s “Let’s Talk…” feature, we asked nearly two dozen thought leaders to identify the key ingredients […]
Hiring people to work in your business effectively means entrusting others with fulfilling your vision. Scary thought, right? With this in mind, it’s imperative to find meaningful ways to keep your employees firing on all cylinders with their eyes on the ball. This week, for our exclusive “Let’s Talk…” feature centering on management, we asked […]
Employees will often compliment a good boss by describing them as a great leader. Someone who can make the tough calls when the situation requires it; someone who stands firm in their beliefs and is guided by a vision. People can’t help but want to get on board and work with people like this. But […]
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
Every company likes to think they have a great culture but if you ask each member of the leadership team to sum theirs up, most will give vague, airy answers that don’t match. This is because most companies don’t actually have a uniting culture. Often in the corporate world you get an amalgamation of cultures or distinct […]
A full-page newspaper advert for US electronics retail giant Radio Shack from 1991 is a great reminder of how much the way we do business has changed forever. This advert featured 15 pieces of technology that would have set you back $3000, or $5300 with today’s US dollar valuation, and might just have squeezed into […]
