Tags Rebrand

Tag: Rebrand

“We’d lost our voice”: STM Goods’ CEO on the ‘scary’, albeit necessary decision to rebrand

Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled...

Brand strategist Jonathan Price discusses his company’s role in ‘refreshing’ Kathmandu

When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of...

Up, up and away: what to consider before your business takes the leap into white-labelling

Traditionally, white-labelling is a way of rebranding a product or service sold by one company, for the customers and end-users of another one. A real-world...

Domain name strategies to spruce up your SME

Are you planning on rebranding your SME this year? Or maybe you're just looking to give your website a a facelift. Either way, the ever-changing landscape of domain names is...

Reborn and rechristened: Travello’s CEO on the ground-up rebuild that fuelled global success

Since making the tough call to completely rebrand and rebuild their social travel app, last year, Ryan Hanly and Mark Cantoni have enjoyed global success....

Rebranding: When to take the leap?

Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even...

The business of branding

In today's society, image is everything. Having a strong brand is crucial to your business' success. So whether you're looking at branding for the...

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Australia facing its worst economic contraction in history

The ABS confirmed Australia’s first recession since 1990 after recording two consecutive quarters of economic decline. After being hammered by the pandemic, bushfires and drought,...

Let’s Talk: Investing to Succeed

Figuring out where to best invest your time and money is a difficult task. As businesses scale, leaders’ daily tasks become more and more...

Pandemic Leave Disaster Payment offered to Victorian workers living in NSW or SA

People who live in New South Wales and South Australia but work in Victoria are now eligible for a $1,500 Pandemic Leave Disaster Payment...

Afterpay doubles revenue and partners with Worldpay to go global

Despite the global economic slow-down, the shift to online spending and move from traditional forms of credit have boosted Afterpay’s position domestically and internationally. Afterpay...