#Maria Bellissimo Magrin
How The disruptive Uber Business Model Is Changing the Way Business Owners Think
“Uber changed the way business owners think and work in more ways than are instantly noticeable,” says Maria Bellissimo-Magrin, CEO of creative marketing agency Belgrin. Here she examines what business owners can learn from Uber’s actions. Launched in San Francisco in 2010, Uber quickly became one of the world’s most valued tech companies and widely-known brands and their […]
How User Friendly Is Your Business’s Website?
Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. […]
Social media channels your SME needs to be on
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
Digital branding: six ideas to help your SME nail this increasingly complex task in 2017
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
Define your culture…now, is that the reality?
Every company likes to think they have a great culture but if you ask each member of the leadership team to sum theirs up, most will give vague, airy answers that don’t match. This is because most companies don’t actually have a uniting culture. Often in the corporate world you get an amalgamation of cultures or distinct […]
What a 90s advert reveals about business today
A full-page newspaper advert for US electronics retail giant Radio Shack from 1991 is a great reminder of how much the way we do business has changed forever. This advert featured 15 pieces of technology that would have set you back $3000, or $5300 with today’s US dollar valuation, and might just have squeezed into […]
Why potential customers ignore your ads
The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. While there is much to learn, one truth stands out: if your advertising isn’t working, you’re doing it wrong. […]
Rebranding: When to take the leap?
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]