#Rebranding
Rebranding: When to take the leap?
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
6 Things to consider before you decide to rebrand
Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change will get people curious. It may be exactly what you need to strengthen your success as a business. You need to understand that this process may seem like déjà vu – […]
Alphabet – what does rebrand really spell for Google?
In August, Google announced that they would be creating a holding company called Alphabet, effectively rebranding and becoming a conglomerate with ‘Google’ reverting to its largest subsidiary. Alphabet would also own a variety of businesses including Nest (home automation), Calico (bio-tech) and Google X (self driving cars, innovations) signalling it was no longer just a […]
Synchronise marketing touch points or lose buyers
It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.
If it ain’t broke, don’t fix it
Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.