Tech

SMBs are continuing to up their level of investment in social media, but many are failing to measure the return on this investment, according to new research.

According to Gartner, a staggering 75 percent of all IT implementations fail. Use these tips to ensure it doesn’t happen in your business, wasting valuable time and money.

As consumer demands shift, retailers are working to redefine the shopping experience by increasing digital media interaction with customers. Some have turned to consumer tablets, and found them wanting. But a solution is at hand…

Cheeky Drop is one of the newest online wine distributors in the business, and it’s making its mark in the saturated category with some savvy branding and social media marketing.

With so many tools now available in the digital marketing space, it’s understandable that many SMEs don’t know where to begin. This step-by-step guide should help.

If you’re escaping the winter blues by heading overseas and plan to take your mobile phone, tablet PC or laptop along, there are few things you should watch out for. From sand and saltwater to pickpockets and poorly protected wireless networks, many dangers can befall your electronic companion.

Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.

The end of financial year is not far away and for most businesses, it’s a time for planning. This year the task is complicated by the business environment: it’s a difficult one to predict and this makes it hard to put together a realistic IT plan.

As the number of SMBs rise in Australia, so too does the risk of exposure to online threats. Fortunately, there are few simple ways to ensure your business is protected against online criminals.

You can’t manage what you don’t measure, and this is especially true for an inbound marketing strategy. Here’s a look at what areas of an online marketing plan need to be analysed regularly so ROI can be identified.

Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here’s how to decide.

Crowdsourcing is taking a job and putting it out to either a defined or undefined crowd to find the person with the most suitable skills to complete it. It’s a growing phenomenon – so how can you make it work for your business?

Accounting software with a cloud component enables data to be stored securely offsite – usually on servers managed by a cloud provider – and accessed remotely anywhere and anytime via the internet. Here are three more good reasons SMBs should embrace the technology.

As more prospective employers turn to social networking profiles to vet potential staff, employees are ensuring their personal profiles are inoffensive to avoid the kind of negative scrutiny that could end up costing them a potential job. Here’s how to keep your personal profiles employer-friendly.

Online security is no longer a simple matter of patching software and keeping your anti-virus solution up-to-date. To put an effective IT security solution in place and secure your business data, you need to have a basic understanding of the six stages of today’s malicious cyber attacks.

Cloud computing isn’t new. What’s new is that improved broadband and new applications make it a real option for businesses to manage their IT needs without having to buy hardware and software that rapidly outdates.

Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.

You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.

Got a data back-up system, but aren’t sure whether it will hold strong if something goes wrong? Here are seven tips for making sure your data storage solution is suitable for your business.

Almost 80 percent of local businesses don’t have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.