Social Media
In the second of a four-part article series, Shama Kabani and Jennifer Wilson share their insights on various social media topics, broken down by alphabet. This week they take a look at social media, from F to K.
Here’s why we’ll all benefit from the fierce competition between the two giants of social networking – Google+ and Facebook.
We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.
In order to truly comprehend the power of social media, it’s important to grasp the basics and then understand how each affects the contact centre. To get started, remember the alphabet….
The question should be, why aren’t you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.
Facebook CEO Mark Zuckerberg could file IPO papers as soon as Wednesday this week, sources close to matter have revealed.
Twitter has given itself the ability to reactively withhold content from users in specific countries, based on whether it contravenes an individual nation’s freedom of expression limitations.
Though it might seem easier for a few employees to share the responsibility of looking after your business social media presence, there are some very good reasons to have a single dedicated social media expert. Here’s why…
You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.
Spending hours on Twitter with nothing to show for it? Want to punch that tiny blue bird in the face? Don’t give up. Twitter is a powerful marketing tool, when used the right way. Make sure you’re leveraging the full power of the Twitterverse with these simple guidelines.
Real-world ethics should be part of the social media experience, but unfortunately many individuals and businesses aren’t transferring these values into the digital world. Catriona Pollard looks at creating a code of ethics for your social media activity.
Do you struggle to find the right thing to post on LinkedIn? To help eliminate this brain block, Rebecca Wilson has created a list of LinkedIn Do’s and Dont’s.
More female SMB owners will begin blogging for their businesses this year, as they adapt to the new online marketing age and embrace the opportunities it presents.
Is your New Year’s Resolution to promote your business better? Do you have no idea where to start? Then this is the perfect event for you. Learn the tips and tricks of how build your business through public relations (PR) and social media.
Networking and growing business contacts is vital to small business success, but traditional networking can be time-consuming and costly, making LinkedIn an ideal alternative for SMB owners. Here are some tips from LinkedIn for making its professional network work for you.
It might feel as if all you ever hear about is the importance of using social media, but according to Reckon’s Gerald Chait, the number of businesses actually using social media doesn’t match the hype surrounding these digital worlds. Does this mean it’s not right for every business?
Still not engaging with current and prospective customers on Twitter? Here’s how Catriona Pollard suggests you get started.
“To get people to want to follow your business’ Twitter account it needs to present a personality…”
The dispute between Twitter and Google over changes to Google’s search algorithm intensified overnight, as they publicly scrapped about what the changes mean for search results. Here’s what SMBs need to know about how the search changes will impact their online presence.
While some consumers admit business profiles on social networks influence their spending behaviour, KPMG has found a greater number look to official websites for recommendations and information.
Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012.
“A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”
