Social Media

All Facebook Pages will make the switch to the new timeline layout today, so here’s what your business needs to do to prepare for the change.

Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.

Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.

Facebook has threatened to take legal action against employers who demand current staff or prospective employees hand over passwords to their Facebook accounts.

In March 2006, Jack Dorsey launched Twitter with the tweet “Just setting up my twttr.” Now, six years on, the social network has over 140 million users who tweet over 340 million times per day.

Three in five local consumers will ‘Like’ a business’ Facebook page if they’re offering discounted products or freebies, a new report has found.

LinkedIn’s announced it now has more than three million Australian members, a figure which represents 60 percent of the local professional population.

With Facebook becoming an essential part of any marketing plan it can be confusing to know which applications will most suit your business and best promote your product or service to the right audience.

From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.

Social media is blurring the lines between our personal and professional lives, but does this mean when an employee leaves your business you have a right to their social media followers?

Despite the prevalence of social networking in many areas of our lives, employees remain overwhelmingly protective of their online profiles from the prying eyes of potential and current employers.

Popular social networking site Twitter has sold two years worth of tweets, for marketing and business intelligence purposes.

Online retail history has been made in Melbourne, after a small business made $50, 000 in less than 24 hours through a sale on its Facebook store.

Social media is a great way to market your business, but how do you write posts that demand attention and get people sharing your content? Here’s seven tips from an expert.

Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.

If you’re looking to meet new likeminded people in the small business sector, Twitter should be one of your first ports of call. Twitter gives its users unprecedented access to industry influencers, resources, high-profile figures and thought leaders – the kind of access that could take your business to the next level.

In the third of a four-part article series, Shama Kabani and Jennifer Wilson share their insights on various social media topics, broken down by alphabet. This week they take a look at social media, from L to R.

Social media might seem a simple enough concept, but it’s really all about strategy and execution. Here are some of the challenges SMBs need to overcome before they can successfully build brand awareness via social media.

Bad employee behaviour on social media outside of work hours can be damaging to a business’ brand and reputation. Here’s why every business needs a workplace social media policy.

Have you heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the first of a two-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.