LinkedIn’s announced it officially has more than three million Australian members, a figure which represents 60 percent of the local professional population.
The milestone “demonstrates that professional networking online is becoming an essential part of professional life for Australians,” LinkedIn ANZ and SE Asia managing director Clifford Rosenberg said.
“We estimate there are around 4.8 million professionals in Australia, which means over 60 percent of Australia’s professional population is now on LinkedIn,” said Rosenberg.Like other online networks, LinkedIn aims to create a platform where “connections and shared knowledge come together to enable [businesses] to grow their online brand, gain insights, as well as find new business or career opportunities,” said Rosenberg.
Marketers are also tapping into this resource shown in a report released by marketing agency Green Hat, which reports 75 percent of B2B marketers use LinkedIn to reach their target audience.
The strong demand shows how social networking has, and is, changing the local business landscape with over 40 of the top 200 ASX companies now using LinkedIn’s hiring solutions to find talent.
Some interesting statistics released by LinkedIn to celebrate the miletsone:
- Three most represented industries on LinkedIn: IT, financial services and accountin.
- Three companies with the most employees on LinkedIn: Telstra, National Australia Bank and Commonwealth Bank of Australia.
- Number of Entrepreneurs: 313,73.
- Number of Chefs: 539.