Home topics small-business-resources hot-tips Hot Tips Social Media Hot Tips 7 tips for getting more clicks, likes and social media shares Denise Mooney February 27, 2012 Social media is a great way to market your business . But how do you write posts that grab attention and get people sharing your content? If your posts are proving unpopular, I’ve got some tips to help you start feeling the love. 1. Use your sparkling wit and conversational skills When you write copy for your blog or website, you probably use language that’s direct and personal. But writing for social media is a different beast. It’s a conversation with real people. I know it sounds obvious but interacting with people in real time online can take some getting used to. The major mistake I still see companies make is posting updates that are all about them. Don’t be that guy. Pretend you’re at a big cocktail party (that’s pretty much what social media is). Except this one is full of potential clients and business partners. The best advice? Be yourself, start conversations and add value where you can. Share great content and answer questions. The rules for social media success are the same as they are in real life: Be open, be real and don’t be boring! 2. Variety is a spice best served daily So what should you write about? Social media marketing is all about variety. Your aim is to inform, educate or entertain and ideally a mix of all