Social Media
Over 6.4million LinkedIn member’s passwords have been leaked and an investigation into the suspected data breach is underway. Here’s how to tell if your account has been compromised, and what do do if it has.
As social media becomes more pervasive and powerful, it is being viewed by some businesses as both a threat and an opportunity. Here’s how to protect your business from an online customer revolt.
Facebook has rolled out a new feature allowing business pages to pay a fee to promote their posts, so they reach a greater number of followers.
SMBs are continuing to up their level of investment in social media, but many are failing to measure the return on this investment, according to new research.
With so many tools now available in the digital marketing space, it’s understandable that many SMEs don’t know where to begin. This step-by-step guide should help.
Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here’s how to decide.
As more prospective employers turn to social networking profiles to vet potential staff, employees are ensuring their personal profiles are inoffensive to avoid the kind of negative scrutiny that could end up costing them a potential job. Here’s how to keep your personal profiles employer-friendly.
Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.
Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.
Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.
In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.
Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
With networking key to success in the current business environment, the newly launched LinkedIn iPad app aims to help users make the most of its services.
There was a spectacular turnout at the social media and online business event we hosted last week, so here’s a wrap-up of lessons learned from panelists Jodie Fox, Valerie Khoo and Cenk Baban.
As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.
Facebook has signed a deal to acquire its biggest potential competitor in free online photo sharing, Instagram, for approximately a billion dollars.
A survey of local internet users has given employers reason for concern, with 30 percent reportedly checking Facebook five or more times a day. But a blanket social media ban might not be the right answer for every business.
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network’s ability to drive business. But how do you create a community and engage with them effectively? Here’s some tips from a Facebook insider.
