Starting

So you have taken the plunge to start your own business. This article aims to provide a high level summary to guide you through the process of setting up your own business.

Has the new year allowed you some time to reflect on your current vocation and state of employment and found you wanting more?

A shared passion for property prompted Mitch Fraser and John Allen to create Tomorrow Finance – a website that offers prospective home-buyers and investors a new way of getting the ideal loan without paying brokerage fees or suffering through endless meetings with bank managers.

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.

Not everyone has the ability to launch an internet startup, let alone three. But Netregistry founder Larry Bloch has done just that.

Too many start-ups discount the need to invest in quality staff early in the piece, but that’s one mistake Dave Slutzkin was determined not to make when setting up Flippa. Here’s how the start-up CEO ensured he staffed the business right, from day one.

You have a great idea for a business and have put together a solid business plan. You’re all set to go – but you can’t seem to find any investors willing to fund your start-up. You’re afraid it’s going to fail without ever getting off the ground, but never fear – there are a number of funding options you might not have considered.

Making the move from home office to renting space can be a difficult one, but it can provide more opportunities than just offering a formal place to work. Here’s a look at 6 of them.

Are you focused on financial reward only or are you truly striving (as hard as this may be) to be the best in your space? Here’s how one business owner is ensuring his team of directors and employees are constantly working to achieve this.

Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.

In development land, apps are going off, with many an unlikely “app-preneur” making it big off the back of a wildly popular download. Now, one local start-up is bringing together all the people involved with the process to better develop and market these little goldmines.

The end of the year is approaching and if you are looking to update your business and/or marketing plan, now is the time to examine your target market and consider segmenting it into categories that can be used to inform your decision making.

Ensuring that your office is a pleasant place to be for you and your staff will ensure that productivity increases and staff morale is solid. Here are 3 ideas any small business can implement, today.

Striking a balance between content creation and the evolving world of content monetisation sits AgendaCity.com, an online start-up that’s building a community around local restaurant recommendations. Here’s how its founder is making waves online, despite having almost no marketing dollars in his budget.

Shanaka Fernando is recognised as a bit of a revolutionary, not just for his work as a public speaker and motivator, but for pioneering the pay-as-you-feel vegetarian restaurant chain Lentil as Anything – which has become a cultural movement in Victoria.

We asked a variety of experts to share their top tips on how to choose providers, products and services, and how to save money when you’re starting up your business. Take a look at the words of wisdom they had to offer.

David Welzman’s business is in selling. He knows how to bring in the crowds, how to get them buying and grab their interest. But when Welzman started his business in Australia, he quickly realised that Aussies weren’t the best bet.

Starting a successful retail business is now easier and more affordable than ever: the barriers to entry have fallen dramatically and reaching your first customers and making your first few sales has become easier than ever. If you’re thinking about taking the plunge into retail, this 5-step plan is for you.

Savvy entrepreneurs can give themselves a leg up by making the most of the many freebies available to them. Here are 5 quick ideas to get you started.

One of the most unexpected trends to emerge from the Global Financial Crisis (GFC) and the recession that followed in many nations, was the number of new businesses which started up even though economic conditions were so difficult.