Marketing
Part 2 looks at: Getting the format right, how to make content easy to share, measuring your content marketing success, & ways to repurpose, reuse and recycle content.
Social media giant Facebook has released an update to cut down the amount of misleading posts appearing in a user’s News Feed.
In order to define ROI from social campaigns, shares and followers are now seen as primary indicators of success, but what exactly drives these? By analysing leading studies and successful campaigns, we find out exactly how brands are increasing their own social shares and inviting new followers.
Building up your social media network can take time, but here are a few tips to help you speed up the process on the main three platforms and give your social media marketing a jump start.
While I wouldn’t call The Internship a modern day classic, there is a particular scene that absolutely encapsulates the fears of so many small business owners when it comes to migrating online.
Attempting to calculate the return on investment of a social media post is no easy task. Furthermore, in a contest between Facebook and Twitter, which platform bears the most fruit?
Google has launched its new tool designed for small business – Google My Business – a one-stop shop that brings together Search, Maps and Google+ in one place.
Dealing with complaints is one of the less enjoyable aspects of running any business and fortunately, if you are doing a good job it shouldn’t happen very often.
If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.
Are you in the process of marketing your business? You need to learn about your audience.
Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.
The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.
Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.
Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.
Very few of us make a big purchase without doing at least a little bit of research. Would you buy a car with taking it for a test drive, choose a wedding venue without a visit, or buy a house without an inspection?
After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.
Their story is one of undeniable success. Originally founded in 2000, ASOS has grown to become one of the most powerful online fashion and beauty retailers in the world.
Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.
People often lament the damage smartphones have done to the average attention span.
A number of high profile organisations are now taking applications for grants and scholarships aimed at giving talented and innovative entrepreneurs a leg up.
