Home featured Featured Marketing Opinion Featured 8 content marketing tactics to get ahead of the competition (Part 2 of 2) Guest Author January 27, 2015 How do you create killer content that cuts through the clutter and outperforms the competition? In part one of this two-part series, Daniel Benton , GM – Search, Salmat discussed the fundamentals of content marketing planning, getting to know your target market and building a relationship. Now, in part two, Wasif Kasim , Sales & Marketing Manager – Salmat’s MessageNet, looks at: Getting the format right How to make content easy to share Measuring your content marketing success Ways to repurpose, reuse and recycle content Step 5: Get the format right Great content marketing is not only about what you say but how you say it. You need to consider the format (blog, video, infographic, etc.) and channel (YouTube, Tumblr, Twitter, Pinterest, Facebook) before getting down into the nitty gritty of the length, headlines and images you will use. To help you through this minefield, some kindly content marketers have worked out some best practices with regards to format. Here are just a few: Length: It’s easy to get carried away with your content marketing. You have so much to say that, before you know it, your video is 45 minutes long and your article could rival the Lord of the Rings trilogy. To keep people engaged, there’s a fine line between too little and too much. Research by Medium shows the ideal length of