Marketing

In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their […]

Google has launched a free training platform to help small businesses develop the digital skills they need to grow and thrive online. According to John Ball, Head of Google Marketing Solutions Australia, The Digital Garage includes 90 training modules covering a range of topics including website design, search engine optimisation, online marketing including social media, […]

If you are a business owner in Australia, you are required to focus on certain key factors to ensure that your online marketing avenues are a successful venture. Online retail in Australia has a recorded growth of up to $33 billion in sales, and more than 75% of the online consumers are aged between 35 […]

Any business entering into the online world first hears about SEO. That’s a good start for many and is a needed tool in the vast and often confusing online world. Many businesses will receive hundreds of solicitations from various SEO companies that will promise amazing returns and being shot to the top of Google rankings. […]

Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]

Telstra’s Online Essentials and Digital Support Services are making it easier for small businesses to thrive online, according to the company’s digital commerce solutions GM, Ricky Lam. “Whilst starting (and even sustaining) a small business has always been a challenging task, the reliance on the internet as a search tool means that these days, small […]

There are more than two million small businesses in Australia. With so much competition, it can be hard to stand out – especially when it comes to reaching new customers. In fact in Facebook’s recent Future of Business Survey – Australia[1], nearly three quarters (73%) of small businesses rated attracting customers as one their top […]

The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]

In today’s increasingly fast-paced and interconnected world of business, it has become necessary for SMBs to have a website. But without the right tools and knowledge, your website is likely to be a wasted investment – and worse, it could harm business.   On the other hand, a well-designed website that aligns with your brand, and offers visitors fresh and relevant content, […]

The field of digital marketing is constantly evolving and new trends and ideas can often have a potential impact on your strategy going forward as well as your budget. One example of what is available to help you drive your business forward, would be what you can read about PosiRank, where you can put all […]

If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]

There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]

When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]

If you want to hear some of the industry’s biggest movers and shakers offer advice to small businesses on how to outsmart the big guys, get in fast because tickets are selling now. The 2016 Digital Marketing Forum will feature the head of brand at Facebook, two extremely successful business owners and a renowned brand […]

SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]

Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]

Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on opportunities around leads and sales, according to Tanya Williams, CEO of Digital Conversations. In a new video, Tanya discusses the digital marketing mistakes commonly made by small businesses, including on their […]

The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]

There are a range of common SEO myths that are constantly perpetuated throughout the SEO community. Much of this hearsay is formed with little-to-no research or proof that justifies the attention and belief that they receive. To help put some of these myths to bed, I’ve created a list of the most prolific lies in the industry: […]

In the business world, if you’re not growing, you’re dying. Generating new clients and discovering new sources of revenue are a must if any business wants to stay competitive, and both of these require leads. But how can small businesses compete for leads? Large, established business have the advantage of branding and name recognition to […]