Home topics technology Marketing Social Media Tech Marketing How to make your social media marketing rock Bill Binch October 10, 2016 Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn globally — all with different demographics and preferences. Like in real life, there are ways to become a social media rock star to engage and delight your target audience. 1. Understand your fans Before rocking out your social media plan, you need to understand your fans, in this case your audience. Attendees at rock concerts may be from different backgrounds but they all come together for the same objective: to watch the performer. And this artist needs to know how to appeal and attract different personalities out in the crowd. The same concept can apply for social media: users are all diverse but they are here to interact and engage with their network and brands. Social media marketer’s mission is to keep luring in these users and keep them coming back for more. Developing audience personas requires an initial investment, but this investment will pay off further along the customer lifecycle when buyers are engaged and developed into brand advocates. 2. Make your lyrics memorable Mapping out