To keep pace with evolving customer needs, let marketers drive digital transformation

Summary

In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their […]

Tags: Automation, Bill Binch, customer behaviour, Data, Digital, digital transformation, Marketer, Marketing