Home topics technology Marketing Small Business Social Media Marketing Five ways to build your business on Facebook Mia Garlick September 30, 2016 There are more than two million small businesses in Australia. With so much competition, it can be hard to stand out – especially when it comes to reaching new customers. In fact in Facebook’s recent Future of Business Survey – Australia [1] , nearly three quarters (73%) of small businesses rated attracting customers as one their top five challenges. More than 14 million Australians use Facebook every month and 83% are connected to at least one small, or medium sized business. However, while setting up a Facebook Page is free and easy to do, many small business owners don’t know where to get started or how to make it work once it’s up and running. With this is mind, below are our top tips for building your profile on Facebook and maximising its presence once you’ve done so. 1. Be present The first step to getting your small business on Facebook is to start a Facebook Page . A Page is different to a personal profile. It is an extension of your business and an easy way to share updates about your product, service or business with the people who matter most. 95% of small businesses that already have a Facebook Page simply use it to provide information such as opening hours and contact information to current and potential customers. However, you can also use a range of