Social Media
Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg […]
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
We all know that small business owners need to be chief executive, financial controller, customer champion and all round cheerleader for their business. So it’s no surprise that when faced with managing the day to day demands of staff and customers, marketing often falls by the wayside. To better understand the challenges small business owners […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.
Recomazing has focused on the advocacy elements of social media to create a network for people to share and make business recommendations to their contacts.
If you’re already finding it hard to jump off Facebook, the company’s new service will have you well and truly stuck.
Most people have a general idea of what it takes to be a web developer, but which skill is most essential to the profession? The answer might surprise you.
GAMURS, a social network aimed at the gaming market, has just secured half a million dollars in seed funding. Almost 4,000 members are already using the public beta, and the young man behind the company is only 19.
Australia’s small and medium-sized enterprises (SMEs) are unable to realise the full potential of the cloud due to internet speeds and costs.
Offensive and inconsiderate social media posts could be the reason your job application ends up feeling the wrath of that delete button.This is the focus of Clear, a new app designed to target inappropriate social media posts.
Most people have for long seen social media as a platform for fun, chatting and catching up with friends. Looking at the brighter side of it, there is a lot that business people can benefit when it comes to marketing their brands.
Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.
While the digital landscape is certainly getting more and more confusing, order can be bought to this wild west, and you don’t necessarily need to be an expert to get on top of it all.
