Home topics news Apps Devices eCommerce Apps Never leave Facebook: Complete articles to load in app Guillermo Troncoso May 14, 2015 If you’re already finding it hard to jump off Facebook, the company’s new service will have you well and truly stuck. Facebook has unveiled Instant Articles, a new service that will make it possible for media outlets to have their entire articles hosted through Facebook servers. Facebook Product Manager Michael Reckhow said that Facebook was aiming to make it easer for users to load and share articles by getting rid of the average eight seconds it takes to load a piece, “by far the slowest single content type on Facebook.” “Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways,” Mr Reckhow said. “Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.” Publishers will now be able to monetize their articles on Facebook, selling ads within articles and keeping the revenue. Facebook is also offering publishers the option of targeting the social media service’s Audience Network “to monetize unsold inventory.” The New York Times, National Geographic, BuzzFeed, and The Guardian are among the nine launch partners set to start sharing complete articles on feeds from today. “The New York Times already has a significant