Home topics workplace leadership note with a big Digital Leadership Advice Marketing Digital Thought leadership and managing your voice: What does it mean? Guest Author August 5, 2015 Like innovation, disruption, visionary and out-of-the-box thinking, thought leadership is perhaps one of the most overused and often wrongly applied terms. The dawn of the digital age has enabled pretty much anyone with a voice to become a thought leader. More people than ever can aspire to have the same voice as a Sheryl Sandberg or Larry Page. But few deliver that voice with authenticity, relevance and value, to truly become a thought leader. Thought leadership now is almost synonymous with content marketing – especially for brands and individuals with a public agenda and startup entrepreneurs trying to establish their identity through an online voice. If you are focusing your efforts on becoming a thought leader, here are a few suggestions that could help in building your public identity. Inject personality into your digital dialect Whether you talk on behalf of the brand or represent yourself, always inject personality into your digital dialect. True connections are forged from experiences that impact people on a personal level. While it might be easy to run campaigns and source followers, in the longer run, your credibility is built on the value your inputs add into the daily lives of your r. Be honest (as much as you can) and reflect your personality in your conversations and you’ll see resonance from your audience. Conversations not broadcast