Marketing
The advent of online booking, which allows customers to research, plan and book their business trip at the click of a mouse, has completely transformed the way the travel industry does business – and for the better.
Small business owners are using the internet as their weapon of choice against large established retailers, with small start-up businesses to compete on an even playing field with the larger retailers who dominate the bricks and mortar market.
Running an online eCommerce site can be tricky business, so we asked Paul Sprokkreeff, Managing Director at online marketing agency Web Profits for five tips to turn a profit online.
How do you manage a rebrand across an entire franchise network? Bakers Delight general manager Chris Caldwell explains.
Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.
While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.
Many businesses fall into the trap of spending more time and money always trying to find new clients. Unfortunately, lots of businesses are neglecting one of their most valuable assets, their existing clients.
Getprice today released its 2011 Shopping report that examined the behaviours of over 3000 consumers who have visited the site, revealing that service, not price is the most important factor for Australians when buying online.
Will 30 seconds catapult your business into Idol status or plunge you into ‘has-been’ territory with all the other wannabes?
Two of Perth’s youngest entrepreneurs 22 year old Paul Slee and 23 year old Lachlan Nally have launched an Australian – Truckside Ads – revolutionising the Australian outdoor advertising industry.
The reaction from Australia’s large retailers to competition from international websites should be a wake-up call for businesses to keep up with their customers online, says computer software program company Axios IT.
Move over Foursquare and Yelp – Google Hotpot turns up the heat in the local marketing kitchen.
Appalogue, an iPhone app that lets users read advertising catalogs on their mobile phone rather than receive them in the mail, hopes to make the printed catalog obsolete and save the environment in the process.
The first point is that there are a lot of consumers out there shopping for a better deal and your competitors are increasing the savings for those who take the time to compare broadband plans online (for example) to find a better deal.
Salmat and Roamz this week announced a joint initiative that will deliver a new online advertising service for retailers and small business owners in Australia.
The reality is that Google provides the bulk of traffic to Australian websites and small business needs to invest in SEO.
According to a recent global survey, online search has become a pivotal part of the consumer decision-making process, with 75 percent of search engine users not going past the first page of online listings when making a purchasing decision.
There is a new breed of publicist working to get the media’s attention. They may not have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.
Cudo.com.au the NineMSN affiliated Groupon clone that launched in September last year has taken the crown of the most visited site in its category just as rival Spreets was bought by Yahoo!7 for $40million.
Despite Gerry Harvey’s war on GST free goods imported from overseas, an Australian startup Shopster.com.au has entered the market with hopes that good service and price will overcome the added cost of paying GST in Australia.
