Marketing

Risky business has proved fruitful for online accommodation provider Quickbeds.com. Divisive marketing tactics have culminated in rapid growth just six months after the brand’s million dollar re-launch.

“When I took this project I knew I wanted to do something different with the brand but I was still surprised when I found myself sitting in the middle of Australia Square in Sydney, in a bed with Warwick Capper, while people took photos of us and uploaded them onto Facebook”, Feenaghty said.

Australians aged 18-24 years have abandoned the notion of owning many of life’s necessities in favour of renting, loaning and swapping due to lack of affordability, according to a major study of consumer spending trends.

Aussie business owners can make their lives much easier if they add an online presence and reap the benefits of making it easier for customers to find them, says MYOB’s Julian Smith.

Journo turned PR boss Fleur Madden-Topley asks why in-house and agency PR professionals can’t work together for the good of their client and calls for an end to their battles.

Size matters. Yet the majority business owners have an ineffective strategy for getting big. Approaching a growth strategy on your own, without leveraging through large organisations, is one of the quickest ways to ensure you remain small.

To achieve a competitive edge blogger Rick Mapperson challenges business owners to think hard about what makes their business unique.

You’ve heard about it, you know what it is, but you’re not sure how to approach social media as a promotional tool? Here are some quick insights to set you on the path of social media success.

Trying to crack the fashion industry and wondering where to start? You can now ask accessories queen Samantha Wills. The jewellery designer is giving fans the chance to post their questions and she’ll answer them via video.

What can your small business learn from NAB’s recent social media success? We’d love to hear your stories too.

If you don’t have a website for your small business then perhaps Facebook is a good alternative. Here’s are some tips for business owners, including a step by step, top-level look at how to create a page for your business.

Australians have a love-hate relationship with their banks and research released today confirms what many banking customers already know: banks aren’t listening but they know very well what people want from them.

Australians are increasingly comfortable buying goods online but small businesses are lagging behind the trend, and missing opportunities, with new research revealing that only one in three businesses have a website.

Easy to use and inexpensive to get started, the popularity of Facebook as a marketing channel for small businesses overseas continues to rise.

Adding PR tactics to the direct relationship building of social media can result in extraordinary results for SMEs.

Roger Woodend GM of 2ergo Australia has put together a list of what he predicts will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.

In Melbourne’s South Yarra, a small business called Thinktank Media is helping other small businesses get social. They’re proving a couple of important things. One is that social media really does make good business sense, and the other is that employing an agency to ‘do’ your social media for you is within the reach of SMEs.

From social media and technology to good old-fashioned customer service, what does 2011 hold for small businesses?

Online ‘presale’ shopping is expected to double in 2011, with presale shopping portal Lasoo.com.au recording a record 5.6 million product interactions in December last year, with the exponential growth of online pre-shopping expected to continue in 2011.

So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?

The Queensland Tourism Industry will receive a $10 million injection with a new Tourism Industry Support Package from the State and Federal Governments in addition to the Whitsundays receiving $350,000 from the Queensland Government in a deal to promote the area to holiday goers after Tropical Cyclone Yasi.