‘Cheap and Easy’ Capper worth the risk

The Unlikely Rise of Quickbeds.com

Risky marketing tactics have paid off for this online accommodation provider, but at what cost? Dive into the story of Quickbeds.com's rapid growth and find out if it's worth the gamble.

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Summary

Risky business has proved fruitful for online accommodation provider Quickbeds.com. Divisive marketing tactics have culminated in rapid growth just six months after the brand’s million dollar re-launch. “When I took this project I knew I wanted to do something different with the brand but I was still surprised when I found myself sitting in the middle of Australia Square in Sydney, in a bed with Warwick Capper, while people took photos of us and uploaded them onto Facebook”, Feenaghty said.