Opinion
Creating a dynamic workplace culture is a lot more complex than hiring a bunch of Gen Ys and buying an office foosball table. At WME we operate in an industry with a churn rate that the Media Federation of Australia put at an alarming 33.2 per cent in 2014. It’s the proof we all need […]
Let’s be honest; nobody likes to put more effort into something, when he can have same results with less. This state of proceeding with something with little difficulty, we know as convenience, is therefore something that is instantly appealing to the widest amount of people, which could be otherwise divided by the myriad of other […]
Have you noticed yourself feeling more anxious, exhausted, susceptible to mood swings, or unable to sleep at night? If any of these symptoms sound familiar, you may be a small business owner on the brink of burnout. According to a 2011 Australian Bureau of Statistics report, managers are the occupation group most likely to experience […]
Organisations often view their workforce as an amalgamation of highly talented individuals bringing their own unique skills and experience to the table. Indeed, the strength of a team has traditionally been built upon the knowledge of individual members, who have all come together as a collective. As such when interviewing potential candidates, organisations tend to […]
Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to […]
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
Humans are creatures of habit; we subconsciously drift into routines that provide predictability and a sense of comfort and security. Habits and routines have their place – they get us up in the morning and into work on time but as soon as we stop achieving the desired result, we change them. As individuals, we […]
You may think you have found your ideal candidate – they tick all the boxes, all the skills required and they are a great cultural fit. But while going through all the paperwork and deciding whether the candidate might actually be perfect for your organisation, the applicant has taken another job and left you having […]
Acquisitions and mergers can be exciting. However, they can also be confusing for customers, employees, and other stakeholders, as the new organisation works out its unified identity and goals. One of the best ways to minimise this confusion is to consider a strategic rebrand. When an organisation acquires another company or two businesses merge, the […]
Leaders make decisions that impact the wellbeing of countries, companies and communities. It is better for all when those decisions are oriented toward what is right and proper, not what is merely permissible. This is where a moral compass comes in. You may recall the story of Bernie Madoff, who defrauded clients of millions of […]
Malcolm Turnbull’s hostile takeover of Australia’s top job this week shines the spotlight squarely on the issue of leadership changes. No doubt, Mr Turnbull’s path ahead will be met with numerous challenges and overcoming them will test his leadership and management abilities like never before. Mr Turnbull’s party members will be experiencing many of the […]
“We need to have in this country — and we will have now — an economic vision, a leadership that explains the great challenges and opportunities that we face. “Disruption we see driven by technology … is our friend, if we are agile and smart enough to take advantage of it. “There has never been […]
Social media may be the new communication paradigm but it is having an adverse impact on the way Australians conduct themselves professionally. It has, in fact, dulled our professional IQ. The way people behave in a business context is a hot topic. Under scrutiny is how we talk to each other, the way we write […]
“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated that audience to WooThemes. Today we have 500 000 customers and we’re a multimillion dollar revenue. I also managed to keep building my personal reputation which helped me create my new […]
In the 80’s and 90’s, communicating organisational values followed a similar format…the ‘Rollout’. Corporate values and mission statements were emblazoned on beautifully designed wall posters. Along with the wall posters, employees would usually receive a mouse pad or a coffee mug with the organisational values printed on them. Business cards often had the mission or […]
“The heart is extremely important – you need to have a passion for what you do – and you need to enjoy doing it.” These words, spoken by Sir Richard Branson at the National Achievers Congress 2015 in Sydney yesterday succinctly unified a number of messages delivered to over 4000 business owners and entrepreneurs throughout […]
Small business owners spend so much time running their business, often they forget the only way to survive is to attract customers. Marketing is a powerful tool for SMEs that can help grow a business but many SMEs think it’s only something for the big players. With more than two million small businesses in Australia, […]
Competition and a hunger to succeed is driving small business to learn how to do their own Public Relations saving themselves thousands in advertising dollars. Morning television, radio shows and newspapers used to rely heavily on big business or celebrities as a voice in their stories but that’s starting to change. Small businesses are becoming […]
How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that rely on word of mouth referrals or who don’t have hundreds of customers buying from them every day. While complaints are […]
If there’s one thing that separates great companies from the rest of the pack, it’s that they are never afraid of change. When the world or their industry changes around them — as it often does — great companies rise to the challenge, and ensure they aren’t left behind. Innovation can come in different packages. […]
