Home topics workplace hr-and-staff Advice Advice Leadership Advice Advice Creating a dynamic workplace culture that kicks goals for your clients Guest Author September 30, 2015 Creating a dynamic workplace culture is a lot more complex than hiring a bunch of Gen Ys and buying an office foosball table. At WME we operate in an industry with a churn rate that the Media Federation of Australia put at an alarming 33.2 per cent in 2014. It’s the proof we all need that workplace culture is an issue we’ve all got to take seriously. My motivation to focus on culture also came from a poor experience as an employee for a recruiting company. Management seemed to have an unwritten closed-door policy that slowly polluted and eventually killed staff morale. We’d all have such great ideas, but they were never given oxygen. So, when I started my own digital marketing company, I was determined to do the complete opposite. I didn’t just leave the door open – I removed the walls. We’re not a big fan of hierarchy, so you won’t find management sitting in glassed cubicles at WME – we’re all out on the floor and as a result, we’ve got a much closer working relationship with our staff. We also have a far better understanding of project issues as they arise and have direct input in our client’s accounts. Of course, removing hierarchy and office walls is only the first step. As we’ve morphed from an SEO business into the largest