Home featured man sitting at a computer and makes online shopping in the room Featured Marketing Marketing Featured Customer convenience as a marketing tactic Guest Author September 30, 2015 Let’s be honest; nobody likes to put more effort into something, when he can have same results with less. This state of proceeding with something with little difficulty, we know as convenience, is therefore something that is instantly appealing to the widest amount of people, which could be otherwise divided by the myriad of other classifications. So, since we established that convenience is “The Great Equalizer”, it shouldn’t be too much of a surprise that it can be very effectively used as a marketing tactic, aimed to increase customer loyalty. Let’s see how exactly we can made customer’s lives easier and increase revenue in the process. Decrease customer response time Online stores are not that unusual these days. We can even say that they have become the common place, regardless of the size of some business. Still, between having an online store, which is theoretically open for 24 hours and actually answering to customer’s demands 24/7, exists a great void, which can be easily filled by your company. Timey reactions can sometime make huge difference, especially if there is a weekend or holydays ahead of you. Use your ability to ship the products in the shortest possible time frame in your marketing campaign. Solve the customer’s problems You can put a price tag on virtually anything, but is there really need