Leveraging ‘small’ Big Data via automated email marketing – an untapped resource

By Guest Author · 25 September 2015 · Business Tech

Leveraging ‘small’ Big Data via automated email marketing – an untapped resource

Full details: Leveraging ‘small’ Big Data via automated email marketing – an untapped resource

See the complete version on Dynamic Business for the full story and insights.

Read the full article →

Summary

Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]

Tags: Analytics, automated email marketing, big data, Business, Business Intelligence, Email Marketing, Emma, Technology