News

Tough Mudder, an extreme events company, has found Facebook advertising is a cost-effective way to drive people to the business.

Want to learn how Dynamic Business has used social media to grow its audience and create a community of engaged, loyal readers? Social web editor Lorna Brett will be revealing the secrets at an upcoming seminar.

Pricing your product at a premium can mean higher profits for you and better value for your customers.

Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.

Oprah Winfrey’s OWN network might be faltering, but don’t count out the woman with the Midas touch. Here’s what any entrepreneur can learn from her recent startup struggles.

Two entrepreneurs are filling the gap left by a decision on the behalf of the NSW Government to cut funding for small business events, launching an initiative called September Small Business Month.

Do you feel forced to choose between work and a satisfying personal life? In my career of coaching entrepreneurs, I’ve discovered these strategies to bridge the gap.

Money’s not enough to keep Gen Y motivated and productive. So what do these folks really want?

These entrepreneurs went to the brink of failure – and then turned things around. Here’s how.

Melbourne has again been recognised as the world’s most liveable city, pipping Vancouver for the second year in a row. Adelaide shot up the ranks this year, to sit two places above Sydney and four above Perth in the Global Liveability Survey.

Four rules to avoid crossing the line from tough to mean.

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.

The celebrated entrepreneur shares advice on making connections.

Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.

Sure, she understands Instagram. But do you really want a new grad controlling your brand online?

Sales is a journey. If the customer does not understand where you are headed and why she should come along, she won’t.

If you’re using LinkedIn only to make connections, you’re missing out.

Business confidence increased by more than four points in July, according to the Roy Morgan index, delivering a ray optimism after two straight months of declines.

Putting a unique spin on your business can help you stand out from the crowd.

The social sharing pinboard can help you get clear about your business. Here are tips, plus an example to get started.