What happens when supporters do their part, but you can’t do yours? Here’s how to avoid upsetting your new fans.
Crowdfunding site Kickstarter seems like such a great way to bankroll a business undertaking. Come up with an idea, make your pitch, and watch the money that you need to undertake your new venture come rolling in.
What happens when fans do their part, but you don’t?
That’s the question that Aarti Shahani raised on NPR’s All Tech Considered blog, and it’s a good one. Kickstarter began as a site to fund creative projects of all sorts, not as an investment platform for businesses. Entrepreneurs began to use Kickstarter to fund specific projects, which is allowed under the site’s rules.
The amounts of money that can be in play are significant. Julie Uhrman wanted to create a new video game console and sought $950,000 to do so. She got $8.6 million from more than 63,000 backers. Of this number, 46,124 paid to get a console and controller.
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