How to create a focused, topic-driven community and better connect to clients and customers.
LinkedIn Groups are an easy way for you to start an online community for your company. If you already have a lot of customers and prospects who are LinkedIn members, starting a LinkedIn Group for them is a smart thing to do.
Before you start your own group, you need to determine if you are willing to make the time commitment to make the group a success. Starting a group is easy, but growing it and keeping it active can take a lot of work, especially in the beginning. I highly recommend you create a team of people who can share in the management and promotion of your group.
The topics you choose to be the focus of group discussions will determine your group’s appeal. Research topics within your niche that generate interest and choose the top two or three as the basis for your group.
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