Marketing
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need to pivot their message from time to time to keep the pace in an ever-changing market, it’s hard to think of a company that has stayed at the top of its […]
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
Picking a domain name is one of the best and exciting things when you’re about to have your very own website – be it for your small business or for your personal use. So, you already have a list of your preferred domain names; you should have a couple or at least a top three […]
Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of […]
Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, […]
I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their database. From my own experience, I’m acutely aware of just how important it is for a company to maintain accurate and up-to-date intel on the people in their network. In my opinion, your company’s database […]
Personal narratives are as old as time and they continue to command attention – just look at Hollywood’s continued obsession with biopics and the abundance of best-selling biographies on bookstands. Simply put, people love good stories and they need to know what your story is. When people judge the merit of a business’s product or service, they invariably do so in reference […]
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” (Bruce Springsteen) Bruce Springsteen, aka The Boss, has been making music now for more than five decades. He’s run a pretty tight ship over that time with his […]
The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. While there is much to learn, one truth stands out: if your advertising isn’t working, you’re doing it wrong. […]
When I came to Australia from the UK, via Hong Kong, and started my ‘’start-up’’ business, I didn’t know anyone and almost no one knew me. My previous experience, reputation network and endorsements carried little weight down under. 5 reasons and more! I guess my background in PR helped, but it is Public Relations […]
Social Media is not just a communication tool to talk to customers, it is ideal to talk to your internal teams & staff. This video shares some tips on how to do this.
“The biggest mistakes that tech startups make is trying to reinvent the wheel.” (Andrew Bosworth, Global Director of Engineering, Facebook) Ever spent time building a product or tool only to find it already exists? Was it because you didn’t seek out, or have access to guidance and advice? Reinventing the wheel in this way is […]
The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in […]
In this day and age, is there any business serious about its growth that doesn’t have an online presence of some sort? A website should be the starting point of every company’s marketing and business development plan, although an increasing number of small businesses, particularly side ventures of stay at home mums or those who […]
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for a great blog post. You promise yourself that you’ll write it down later, but get lost in your tasks and eventually forget. Days pass, and you’re sitting at your desk desperately […]
Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these days it seems to be mandatory no matter what your age or type of business. Because social media is fairly straightforward […]
