Home topics small-business-resources growth-import-export Expert Growth | Import | Export Marketing Expert 5 start-up branding mistakes to avoid Guest Author March 31, 2016 “The biggest mistakes that tech startups make is trying to reinvent the wheel.” (Andrew Bosworth, Global Director of Engineering, Facebook) Ever spent time building a product or tool only to find it already exists? Was it because you didn’t seek out, or have access to guidance and advice? Reinventing the wheel in this way is a waste of your most precious resource – time. This is particularly true when it comes to building a new brand, an area where your peers have decade’s worth of experience, and have made many mistakes you can learn from. If we’re not able to learn from the mistakes of others, we’re bound to repeat them. With that in mind, here are five mistakes to circumvent as you build your brand. Don’t seek advice or professional help There is a wealth of resource out there to help entrepreneurs build a brand. For example, Adii Pienar shares a slew of entrepreneurial wisdom on his blog and General Assembly run courses on startup brand building. Even with an array of resources on hand you may find you need a professional eye, particularly when it comes to design. If money is a problem (as it inevitably is), sites such as Upwork or Fiverr can help you source a freelance design that won’t cost you an arm and a leg. Jump right into logo design Your