Jason Dooris

When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need to pivot their message from time to time to keep the pace in an ever-changing market, it’s hard to think of a company that has stayed at the top of its… Continue reading What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola

When it comes to business, culture is something of a ‘vegemite’ word: you either love it and embrace all that it stands for, or you hate it and avoid it at all costs. At Atomic 212°, we are tremendous believers in the virtue of strong culture, which we try to live by remembering that our… Continue reading “It’s like Vegemite” – Why the business world has a love-hate relationship with culture

With winter well and truly kicking in, it’s that time of the year when people get particularly vigilant about their own health. And there’s always that one person in the office who, upon hearing the hint of a sniffle, finds the culprit and demands they go home immediately to protect the well-being of everyone else.… Continue reading Time to stop ignoring the evidence: a healthy workforce fosters a healthy bottom line

Well, that was a stinking few months! Thankfully, with March bringing summer to an end, we’ve seen a cooler change and hopefully this will be a boon for workplace productivity. What effect do these sweltering few months have on your business? Earlier this month, the Climate Council released their assessment of summer 2016-17 – dubbed “the… Continue reading Productivity meltdown: what’s the best way to beat the heat (and maintain your bottom line)?