What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola
By Jason Dooris · 10 November 2017 · Expert
By Jason Dooris · 10 November 2017 · Expert
Discover the surprising reason why Coca-Cola has stayed at the top for over a century, and how politicians like Trump can apply its winning formula. Find out what sets the brand apart from the rest and how you can use it to your advantage.
When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need to pivot their message from time to time to keep the pace in an ever-changing market, it’s hard to think of a company that has stayed at the top of its […]
Tags: Advertising, Atomic 212, Brand, Brand Awareness, Coca-Cola, Donald Trump, Jason Dooris