Rob Holden

Rob Holden

Rob Holden

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How small businesses can leverage engagement with game-based marketing campaigns

The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value… Continue reading How small businesses can leverage engagement with game-based marketing campaigns

Rob Holden

Rob Holden

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