Lauren Trucksess

Lauren Trucksess

Lauren Trucksess

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This new, under-the-radar Facebook Feature could change how you engage customers

We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook, a share price rollercoaster and questions from political leaders on both sides of the aisle. Bit amidst the chaos, Facebook went ahead with F8, its regular developer conference. This year’s event… Continue reading This new, under-the-radar Facebook Feature could change how you engage customers

Forget funny cats: Why your Business Needs Video Content and how it can easily create it

Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not… Continue reading Forget funny cats: Why your Business Needs Video Content and how it can easily create it

Five reasons why businesses think case studies aren’t worth the time – and why they’re wrong

Recently, I was at an electronics store looking for a new alarm clock. I asked a salesperson for a recommendation and he listed off features as he ran through the options – ‘This one has extra USB docks’, ‘This is the budget option’, and so on. After he ducked off to help someone else, a… Continue reading Five reasons why businesses think case studies aren’t worth the time – and why they’re wrong

Lauren Trucksess

Lauren Trucksess

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Want to Drive More Engagement with your Blog Posts? You’ll need to fix five things

There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of… Continue reading Want to Drive More Engagement with your Blog Posts? You’ll need to fix five things

Lauren Trucksess

Lauren Trucksess

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Lessons to takeaway from H&M’s PR disaster

Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child… Continue reading Lessons to takeaway from H&M’s PR disaster

Lauren Trucksess

Lauren Trucksess

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