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While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
WatchGuard Technologies’ security analysts have announced their 2012 security predictions. Here are their top 10 predictions for the year ahead…
Unemployment has continued to rise, but at a slow pace favoured over a sharp jump, according to economists. The slight rise in the month of November to 5.3 percent reflected a weakening global economy and softening hiring intentions.
The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Year.
A survey conducted by financial software Reckon has found that 66 percent of small businesses have reported either increased (41%) or stable (25%) revenue this year and more than 80 percent of business expect to have positive or stable revenue in 2012.
Employees are getting sucked in by increasingly smarter cybercriminals. Are your workplace practices making it easier for them?
Lady Danielle Di-Masi blogs about minding your manners online.
“Netiquette is all about proper conduct online…”
A study by online networking platform LinkedIn shows most Australian professionals describe themselves as ‘creative’, which catapults the word to the rank of most overused on the site.
If you have a growing business, one of the most important characteristics of your IT system is its scalability and ability to grow along with your company.
The new year is rapidly approaching and although some of you will have already planned your key goals and the actions required to achieve them in 2012, some will not.
Your Friday Entrepreneur Fix this week features the husband and wife team behind the Lonely Planet guide book empire.
The outlook for 2011 holiday sales appears to be tepid amid consumer concern over the state of the economy, so savvy retailers are taking matters into their own hands by attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs.
Smart asset management, and in particular fleet vehicle management, is a critical part of any business’ financial health.
Telstra beats out Vodafone and Optus as the first telco to offer customers the Samsung Galaxy Nexus, on sale online and in flagship city stores now.
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.
“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
Frontline managers could be prosecuted for Work Health and Safety (WHS) breaches under new harmonised laws coming into effect on 1 January 2012, an employment lawyer warns.
Taking time off over the Christmas break could be the best way to set up hard-working Australians for success in 2012, according to an executive of leadership development organisation, The Executive Connection (TEC).
Pie Face has launched a new program inviting young entrepreneurs to qualify to franchise one of its stores. The Young Entrepreneurs Program aims to finance 21-30 year olds into Pie Face stores with successful candidates offered ownership of a franchise after only a $5,000 deposit and the full $300,000 to $400,000 repaid over an extended […]
Earlier this month, international research firm Gartner released its IT predictions for 2012. Its 11 predictions make for compelling reading. From its perspective it sees 2012 and beyond as moving towards a loss of centralised IT control and an upward trend towards consumerisation of the cloud.
Mergers and acquisitions are excellent strategies to generate growth. In many cases, the goal is often to create a sustainable competitive advantage or protect market share. However, pursuing a merger or acquisition does have its risks. So here are some key considerations for mergers and acquisitions.
