Hot Tips
For most businesses, email is the No.1 communication tool. Being without it for an extended period of time is simply not an option – not having email access is akin to missing a vital organ. This is where email continuity comes in.
Where is cash when you need it? Here’s an in-depth look at the art of raising good debt over bad in a world characterised by a number of emerging new trends.
Entrepreneurs, to find your winning zone (and stay there), you need to get your emotional state right from the get-go. Here are four straightforward tips for how to make it happen.
Online editor Lorna Brett spent an hour with some LinkedIn heavyweights in Sydney this week. Here are some of the key lessons for small business she took away from the meeting.
The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.
What are the processes that small businesses need to adopt to take their websites to the next level? Here are some ideas from a digital expert.
Once a website has been uploaded it can be easy to forget about it, however refreshing online content on a regular basis is vital in maintaining a competitive edge.
Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.
Most people choose a field to work on, apply and develop their skills and live happily ever after. The surprise comes when they realise that they need to also learn how to sell their services and capabilities.
Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.
The message of delivering more for less is hugely important in business, but despite this, sourcing and tendering are two areas that are very often neglected. Here’s how to drive more value in this vital area.
As anyone running a business will know, it’s all too easy to slip into bad habits when it comes to financial management. So, just as you’d spring clean your house, September is also the time to revisit your finances.
Choosing to franchise your business is an exciting decision to make and a fantastic marketing method. But how are you supposed to know whether franchising is the right move for your organisation? Consider these 5 signs.
The sale of your business is the culmination of many years of hard work, so you’ll want to ensure you do everything possible to maximise its value in the lead up to this point. Consider these six tips now, as you continue to work toward its eventual sale.
All the big banks say they’re the best for small business, but they also all want a piece of this large part of the market. To cut through the confusion, here’s an in-depth look at what each bank claims to have to offer SMBs.
Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.
Recycling has been a hot topic for many years, but it is only recently that offices have jumped on board. If your workplace hasn’t joined the trend, here are few ways to get you on the right track to being environmentally friendly.
Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.
Thanks to the explosion of texting, instant messaging and social media, the line between communication for business and social purposes is becoming blurred. Here’s how to avoid the embarrassing blunders these communication methods can cause, for the benefit of your professional image.
Have you ever been working on a document for hours only to have it corrupted by the hard drive or server that you were working on? For small business owners safely storing data may not be an initial top priority, but choosing the right storage solution for company data could be a business-saving decision.
