Expert
Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People […]
The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what is an influencer? How influential are they? Do consumers relate to them? And, will utilising an influencer really boost my brand? Then you’re not alone! Exploring new and often complex areas […]
Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2020. Amanda Lacey, Director at POPCOM, a communications consultancy, believes that the industry […]
A serial wine entrepreneur, I didn’t launch my career in business, but rather as an architect. I love building things and as my passion for great wine grew, I built a small side business called Wine Ark in 2000. The goal was to spend a few days a week on this hustle to fund my […]
Trolls can be distressing and the bane of anyone attempting to grow a social media brand, but they don’t have to be. Social media expert Carissa Hill said openly and effectively dealing with trolls was a good way to build trust and respect on social media. “I’ve had my fair share of haters, when building […]
For retail, November to December is typically the most wonderful time of the year, from a revenue point of view! On average, Australians spent $375 each during the recent Black Friday and Cyber Monday sales period, equating to total sales of around $1.3 billion . Next up is Christmas, with Roy Morgan predicting that Australians […]
Managing the challenges associated with running a successful business requires leaders to consider both internal and external factors that could affect the organisation. However, when a business is struggling, it’s very rarely solely as a result of external factors. It can be tempting to blame external factors for non-performance or use them as an excuse […]
Being a CEO doesn’t immediately make you a great leader. In my opinion being a great leader takes time and experience to understand how to navigate both the highs and lows that come with business. As the founder of 8 business, I’ve seen it all. I’ve led teams through busy and thriving periods, times of […]
Every business owner, big and small, needs objectives to stay motivated, keep their business on a healthy progression and for all their employees to feel a part of the process. A new year is a new opportunity to set goals, and with 2020 around the corner, there is no better time than now to ensure […]
Although it’s near impossible to accurately quantify, payroll fraud – defined as the theft of cash from a business via the payroll processing system – is less rare than many of us might think. This is because incidents of payroll fraud are often not reported in the media and are managed instead by internal HR […]
They often get a bad rap – self-indulgent, selfie-obsessed, whiners and lazy – but there is so much more to millennials than their reputation for being brash and entitled. In fact, there’s much start-ups can learn from one of our youngest working generations. Also known as Generation Y, millennials include anyone born between 1982 and […]
Successful businesses rely on competent and confident owners, but building the confidence to start a business is a complex process. It consists of both the emotional readiness to commit to starting a business and the steps that must be taken to get a business off the ground. The biggest inhibitor most people encounter when considering […]
It is no surprise that Construction remained the worst industry for court actions in Quarter 3, 2019. However, other industries are showing signs of catching up. Construction remained the worst-performing industry in court actions in all states with the exception of Western Australia. Western Australia which saw retail trade as the worst-performing industry for court […]
For many business owners, their business provides a means of employment and an income. Often, they started the business for that very purpose. However, by not treating their business as an asset, they could be missing out on growth opportunities, or the potential to move from running the business day-to-day to a more flexible and […]
Generating growth is often considered the highest priority for a business. Sustaining strong levels of growth requires robust planning coupled with extremely strong internal practices and procedures. Putting these processes in place and rigidly sticking to them can result in exponential growth, as it did in my previous workplace, a travel company based in the […]
It’s no secret that many not-for-profits (NFPs) operate on very tight budgets. We’d much rather see the money going to our cause than into our operating costs. Plus, resources are low. However, regardless of the low budget and lack of resources, our impact needs to be huge. I’ll tell you now, it can be done. […]
When an organisation embarks on a process automation journey, a fundamental question quickly arises: exactly where do you start? With hundreds (or even thousands) of processes already in place, the idea of automating them can seem rather daunting. Another challenge stems from the fact that all the existing processes might not be working as effectively […]
Over the past few years Emotional Intelligence (EQ) has become a hot topic, particularly in the workplace. Hard skills alone aren’t enough to create strong leaders, with research showing that those with a high EQ are more self-aware, motivated and empathetic – crucial traits for successful management. “The importance of EQ in management is becoming […]
The term ‘Fourth Industrial Revolution’ was originally coined by Klaus Schwab founder and executive chairman of the World Economic Forum. Schwab explained that one of the features of the Fourth Industrial Revolution is that “it doesn’t change what we are doing but rather it changes us”. Over the past 150 years, automation and mechanisation has […]
Most business owners are familiar with the process of setting goals. However, there is a difference between short-term goals that keep a business ticking over and the kind of long-term goals that can see a business owner genuinely achieve their dreams. Some business owners prefer to stick to shorter-term goals because they believe it’s more […]
