Expert
Byline: Petr Adamek, CEO of Canberra Innovation Network In Australia, we love to celebrate success. Whether it’s kicking a goal on the football field or passing a final exam at school, we hold winners in high esteem. Same applies in the business world. Those who succeed are lauded at awards and in media while those […]
Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided […]
By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next year. While you might have executed all of your marketing strategies, you still may have a little in the pot; perhaps squirreled away for emergencies or because you made cost-effective […]
Byline: Jessy Marshall founder of Hive HQ PR can be a very grey area for some businesses and understanding why PR should be part of your marketing plan is crucial to building up brand exposure. Whether you have had PR before or are looking into investing in PR below are a few tips to help you […]
For our Let’s Talk discussion this week, we are talking about selling – the crucial element that keeps all businesses alive. The ability to sell your idea, your service and your product to stakeholders and customers is absolutely vital. All business owners must possess some level of understanding of how to sell. Arguably all employees, […]
Thought leadership byline: Sam Fitzpatrick, Agribusiness Lead, Western Union Business Solutions Agribusiness in Australia: the lay of the land Australia’s agribusiness sector is currently estimated to be worth $256 billion,[1] with the economic impact reaching communities around the country. Currently more than two thirds of agricultural commodities produced on Australian farms are exported each year, with production […]
Today we are talking about investing. Specifically, what small-to-medium businesses are choosing to invest in to further expand their success. It can be a tricky thing to invest a big sum of money with confidence, however with the right expertise behind you a good investment can really pay off in the long-term and is arguably an […]
By Elizabeth McIntyre, CEO of Think Brick Becoming CEO is an enormous achievement but no one really explains that it is often a lonely role. The responsibility of success or failure is often solely up to you to ensure, yet it is your team and stakeholders that are impacted by your decisions. However, as CEO […]
Byline: Brad Newton, DocuSign, VP APAC We’re in the midst of the fourth industrial revolution, marked by extraordinary technological advances. For businesses it can sometimes feel like a bumpy road, but you really can do more than just hold on for the ride. Through economic downturn, industry upheaval, changing customer preferences or technological transformation, businesses […]
If I had to distil everything I’ve learnt into one tidy takeaway, it’s this – specialising is the key to building a sustainable and scalable business. The most memorable brands do one thing – or a handful of things – really well. They don’t try to do it all. Going niche has endless benefits. It […]
By Mark Chapman, Director of Tax Communications with H&R Block With just a few weeks remaining until the end of financial year, many businesses will be taking stock of the year just gone and planning for the year ahead. So what are some of the key issues your business might be facing as it looks […]
Byline: Jim Cook, Regional ANZ Director, Malwarebytes The introduction of the Notifiable Data Breaches Scheme (NDBS) in February 2018 focused the attention of Australian businesses on security. Since that time, there have been more than 800 breaches reported – the majority of them from the healthcare sector. With this focus in mind, the business sector […]
Every few months sees a major employee underpayment scandal – companies announcing that they have made payroll errors that have impacted thousands of employees – go public. Examples are the $43 million error by Rebel Sport this year, the $2 million error by Lush Cosmetics last year, the $1 million in underpayments by Maurice Blackburn […]
What’s the next big game changer in tech? There is ongoing major disruption in all industries at the moment due to tech. Whether you are embracing the changes within your organisation or not, it is undeniably happening. Lots of new business opportunities come from technological advancements and can completely change consumer culture. Think of contactless […]
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around […]
When most people think of taking annual leave, they don’t anticipate spending that time either sick in bed or in hospital with a family member. However, the reality is that unforeseeable events can occur and potentially derail an intended vacation or any leave plans. So, what are an employer’s obligations if their employees get sick […]
I’m a former victim of extreme workplace bullying. For more than three years, I worked in the global resources industry in Australia, running health and well-being programs and striving to create safe, healthy and productive work environments for a mostly-male workforce. To anyone looking in from the outside, it would have seemed I was powering […]
Byline: David Link, CEO & Founder of Verrency Overseas expansion is often considered for homegrown companies looking to increase their revenue and customer base. While the lure of international expansion can be promising, it is no easy path in understanding a new environment and also being able to upscale existing operations. Your capital and human […]
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if […]
