Advice
The trick to landing unlikely new clients, improving your reach and driving new growth for your business could be as simple as appearing bigger than you are. An expert from Google has seven simple ways any small business can do this.
What do empathy, compassion and benevolence have to do with salespeople and leaders? Different studies around the world have confirmed that these are critical qualities of highly successful people, teams, companies and communities. Here’s how training can help you hone these important traits.
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” This insight, attributed to Charles Darwin, could easily be the most important business management mantra for the decade – here’s why.
Finding and building a niche – a special area of demand for a product or service – could prove to be both rewarding and profitable for your business. This tactic for growth can be especially useful if you work in a competitive industry.
When Jeremy Levitt started his business in 2007, he knew he had a great idea but kept hitting roadblocks when it came to pricing his product. With the business growing, this was an issue that he needed to solve quickly.
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
The secret to better time management is more simple than you ever imagined – we can’t manage our time as we all have the same number of hours in a day. What we can do is manage ourselves within the time. Now, here are some ideas for how to make better use of the hours available to you.
When recent research crossed our desks suggesting that there are a lot less women in business than you’d think, we decided to find out what’s happening with women in the Australian small business space.
Mentoring is an excellent method for experienced professionals to pass on the knowledge they have accumulated during their career and a useful way for graduates to learn about their trade.
You have a great idea for a business and have put together a solid business plan. You’re all set to go – but you can’t seem to find any investors willing to fund your start-up. You’re afraid it’s going to fail without ever getting off the ground, but never fear – there are a number of funding options you might not have considered.
For many SMBs, Christmas is the time to put the business and the marketing of the business on hiatus. But in reality, slowing down the natural momentum of the markets, simply because it’s the holiday season, is a very dangerous attitude.
Making the move from home office to renting space can be a difficult one, but it can provide more opportunities than just offering a formal place to work. Here’s a look at 6 of them.
Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.
When you’re growing your business, there feels like an endless amount of opportunities for you to pursue to further that growth. However for some, like Michelle Gamble of Marketing Angels, some opportunities aren’t quite the blessings you were hoping for.
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
Whether you’ve decided running a business isn’t for you, or are looking for some work on the side, there are some small things to avoid during the beginning of your job search that can make a big difference to your chances of landing that new job.
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
Being terminally busy seems to be an affliction of the modern age. Do you have days where you find yourself rushing around like a mad thing, yet at the end of it can’t think of one useful thing you have done? This could be a sign that you are too busy and not productive enough.
Ensuring that your office is a pleasant place to be for you and your staff will ensure that productivity increases and staff morale is solid. Here are 3 ideas any small business can implement, today.
