eCommerce

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.

It might not be a horror film, but zombies are everywhere, just not in the way they’re portrayed in the movies or on television.

The latest service from the tech giant puts it directly in competition with services such as Apple Pay and Samsung Pay.

How is your site living up to the latest? Here’s 4 onsite tactics you may not have considered in the past, but should definitely be implementing today.

Mid-size businesses are stereotypically considered to be stuck in a bit of a no-man’s land when it comes to marketing.

Some Australian customers have been charged multiple times by streaming giant Netflix, with at least one customer reporting being charged for the service up to 11 times.

The amount being spent on digital marketing continues to climb, with the latest figures showing a 5 per cent Year on Year rise to $1.15 billion during the March quarter.

The cloud’s popularity has exploded and its impact on the business world is clear, but are we on the verge of another bubble, this one of the cloud variety?

The lowest tax burden coupled with the lowest interest rates since the late 1960s means that Australian small businesses have not experienced such great conditions since the days of black and white TV.

Approximately one third of Indigenous Australians that were targeted by scammers went on to lose money, a figure that more than doubles the amount of non-Indigenous consumers.

iiNet will have to hand over customer information as a result of legal action taken by DBC and Voltage Pictures, and they’ve decided to offer pro-bono legal services to support alleged infringers.

91,637 took to the ACCC with complaints of scams in 2014, resulting in an accumulated loss of $81,832,793.

It was only yesterday that we saw Quickflix lock in a trading halt on the ASX, and now the company is coming back to life thanks to a partnership with Foxtel’s Presto on-demand streaming service.

If you’re already finding it hard to jump off Facebook, the company’s new service will have you well and truly stuck.

The operator of online electronics store Electronic Bazaar has been fined $100,000 for misleading customers regarding refunds and the liability for faulty goods.

Streaming service Netflix has released their first index naming Australia’s fastest Internet Service Providers, and guess who’s come out on top.

The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.