Digital

There are some SMBs who are still catching up to the online world. This is how to explain the benefits of online to someone who’s not there yet.

Creating an impressive landing page is incredibly important to catch your audience from the outset. Here are five easy ways to make yours pop.

If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.

A lot has happened with search engines over the last six months. New features have been added, algorithms have been updated and many high ranking websites have been banished into obscurity. Here’s why your website’s organic traffic may taken a dive or why it might take a hit in the near future.

An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.

Technology has come a long way, creating a wave of new opportunities for small business. The latest trend in technology is mCommerce, and one expert is taking a look at how it allows SMBs to create a smoother experience for their customers.

Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.

If a potential customer typed your web address into their smartphone or tablet, do you know how your site would appear? Too many people don’t, which makes for a lot of poorly optimised websites. Here’s how to ensure your site is made for viewing on a screen of any size.

There are ‘knowns’ and ‘unknowns’ when it comes to the way search engines work, but a factor that definitely sits in the ‘known’ category is that social sharing is very important for your SEO. Use these tips to get the best results for your SEO activities using Twitter.

Do you have a website that isn’t attracting an audience? It can be depressing to work hard on a site that no one visits. Fortunately, if you’re willing to put in the work to implement some simple steps, you should have little trouble boosting traffic.

Have you got something to say right now and need your customers to take notice? If so, SMS marketing’s the way to go. Its immediacy and exceptionally high open rates make it a very attractive medium for businesses of all sizes.

The Penguin update is one of the largest rolled out by Google and has devastated the rankings of many local SMBs caught using spammy techniques. Here’s a look at the basics of Penguin and what it means for your site.

Writing copy for a website is challenging. Should you opt for engaging and clever copy? Or go down the better-ranking SEO copy route? Keep these tips in mind when working on your website’s copy.

Whether you’re prepared for it or not, potential customers, clients and business partners are Googling you to see what others are saying. Here are seven easy ways to gain control of what’s being said about you online.

Mobility is one today’s most prominent business trends, and for good reason. SMBs that fail to embrace it will become increasingly difficult to deal with and will battle to keep their place on the map. Here are five reasons your business should go mobile.

SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.

Digital technology has fundamentally changed the global economy, what’s less obvious is how Australian SMBs have embraced this shift and integrated it into their own business practices. Here’s a look at the five technologies SMBs will be adopting in the 2012/13 year.

High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.

Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.

Mummy blogging is big business in the US, with over four million American mums logging on to blog. While not all bloggers make money, there are some important digital marketing lessons every small business can take away from this online trend.