Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.
Good content that is interesting, informative and engaging will have others linking you to their social media platforms. However it is the one of the key aspects most SMEs have the most challenging time doing.
Coming up with material can be time-consuming for SMEs. As such having a content development plan is vital.
This is not something most SMEs consider and are hesitant at the mention of it. But if you can spend some time planning your social media activities so that you can create a story around your product or service you should then be able to develop content that articulates this story to interact and communicate with your consumers.
With a bit of planning content doesn’t have to be an imposition, it can be a great tool to promote your expertise, your products and services and establish a connection and conversation with your target market.
Remember some of the following tips:
Content can be Developed or Sourced
Content can be a combination of new content you have developed yourself as well as other content which has been sourced from other platforms. You don’t have to do all the work so share what others have developed. The key is that it must be consistent. Fresh and regularly updated material is necessary so that you stay relevant and in people’s feeds.
Text Based Content Needs to be Simple
Posts whether short or long need to be clear. This means stay away for technical jargon that is irrelevant and most people can’t understand. Stick to the key points and get to these quickly so that you can gain the interest of the audience.
Give more than Text Based Content
Use a picture with a by-line, upload a video on YouTube or post an infographic. Images and video are easier to digest online therefore mix it up. All are able to provide a message that aligns with your needs.
Pose Questions, Quotes or Tips
Why not pose a question or share a quote or tip that will entice your audience to respond and share. After all this is what social media is about, having a conversation.
Most importantly, know what is happening in your industry, the trends and the opportunities and provide your perspective to it. Doing so will build your brand, provide value and promote your expertise. At the end of the day content through social media provides the opportunity to share your knowledge so it can be a worthwhile experience.
