#Social Media Advice
How to make social media work for you
Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.
Social media is getting nasty. How can you rise above it?
With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
How to manage your social media with Hootsuite
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
How to create great content for social media
Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.
Why aren’t Aussie SMBs sold on social media?
Despite the fact that 62 percent of adults worldwide are regularly using social media, only 24 percent of Australian SMBs have truly embraced social media as a marketing tool, a new survey has revealed.
6 tips for using images on social media
On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.
The minefield of social media metrics
Every day millions of people around the world interact and engage in social media. And as more businesses connect in this space, many are struggling to measure their social media efforts.
Free vs paid social media?
By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.
Why some businesses should not go social
Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?
3 ways to make your brand memorable on social media
Advice from business leaders who have mastered the art of social media marketing.
Social media, the new customer service channel
IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle technology.
Be innovative with your social media strategy
We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.
Don’t sabotage your social media: 6 sure ways
Here’s a basic checklist to quickly make sure your social media tactics are on the right track.
How to do social media right: 5 tips
Three Inc. 5000 companies reveal real-life stories about how they’ve successfully tackled social media.
What you can learn about social media from Big Bird
The Sesame Street character became a social media sensation this week. Here’s what entrepreneurs need to learn from the 8-foot-tall yellow bird.
Basic social media mistake everyone makes
Why don’t more people “like” your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong
Win one of 15 passes to leading online training event
MYOB has teamed up with Dynamic Business to offer 15 lucky readers a pass worth $199 to a huge online marketing training event, being run by top New Zealand digital marketing specialist Blue Banana.
Amplify marketing by leveraging social media: 10 tips
Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.
Five golden rules for deciding on any new social network
First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…
Back to basics: Social media for business and brands
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
The social media challenges every business must overcome
Social media might seem a simple enough concept, but it’s really all about strategy and execution. Here are some of the challenges SMBs need to overcome before they can successfully build brand awareness via social media.
Why you need one social media person in your business
Though it might seem easier for a few employees to share the responsibility of looking after your business social media presence, there are some very good reasons to have a single dedicated social media expert. Here’s why…
Delivering great customer service via social media
It’s no secret that small businesses should be embracing social media as a great way to build relationships with their customers. Here’s some expert tips for delivering great service over social media.