#Social Media Advice
Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
How to manage your social media with Hootsuite
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
Why aren’t Aussie SMBs sold on social media?
Despite the fact that 62 percent of adults worldwide are regularly using social media, only 24 percent of Australian SMBs have truly embraced social media as a marketing tool, a new survey has revealed.
6 tips for using images on social media
On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.
Why some businesses should not go social
Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?
Social media, the new customer service channel
IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle technology.
Be innovative with your social media strategy
We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.
Amplify marketing by leveraging social media: 10 tips
Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.
Five golden rules for deciding on any new social network
First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…
Back to basics: Social media for business and brands
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
The social media challenges every business must overcome
Social media might seem a simple enough concept, but it’s really all about strategy and execution. Here are some of the challenges SMBs need to overcome before they can successfully build brand awareness via social media.
Delivering great customer service via social media
It’s no secret that small businesses should be embracing social media as a great way to build relationships with their customers. Here’s some expert tips for delivering great service over social media.