As a virtual pin board, it is built around the concept of sharing photos, like a digital scrapbook where users can “pin” images, videos or other objects to their boards for sharing with others. It has a predominantly female audience.
For small business, this presents an enormous opportunity. For particular industries including photographers, interior designers or graphic artists the value is immense. They are able to create extensive portfolios which can display their creativity, personality and style which prospects are able to view prior to contacting them.
However, the value can be potentially immense for any number of industries (not just the ones mentioned) as it is a great way to showcase your products and demonstrate your expertise and passion.
So, what is best practice for SMEs in using Pinterest?
Create your pin boards
Consider what would be of interest to your target audience and organise your pin boards in categories that express the products and services you offer. Have multiple boards with numerous themes. Also consider researching your competitors.
Start pinning content
One of the benefits of pinning photos to Pinterest is that a link is automatically included back to the source. So any photos you pin from your website or blog creates a link back to your web content which in theory leads to increased traffic to your website.
Interact and engage on Pinterest: as with any other social media platforms, interact and engage with those that are pinning items of yours. You can do this by “repinning”, “liking” or “mentioning”. The more you participate, the more positive results should be.
Be creative with your pins
Think outside the box and consider the topics that communicate your personality and brand. If the content appeals to your target audience, then consider pinning it regardless of whether it is an interesting article, graphics or products.
Build your audience
As with all social media, the audience is the key. Cross promote your Pinterest with your other social network sites. Get to know your audience and what they like. Comment, share and follow other relevant boards.
Pinterest is not just for products, service based industries can also benefit from this space. So if you are not sure, why not take a look at what the fuss is about and see if Pinterest can support your business in a unique way.