#Marketing Tools
Tech Tuesday: Nine new-age tools that offer cutting-edge marketing solutions for your business
This week’s Tech Tuesday edition offers a list lof new-age sales/marketing solutions your business can utilise for better reach and profitability.
Promote your business all year long: Leveraging events, networks, sponsorships and more
Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help your business grow. But there’s also some unconventional ways to help you promote your business around the clock. If you’re looking for ways to to promote your business all year long […]
Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
8 Pinterest boards worth creating for your business
If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Pinterest launches web analytics to help you pin down traffic
With its new dashboard, the photo-sharing platform allows business owners to better understand what’s working with their audience.
What does marketing automation software do?
Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.
10 questions to ask when creating your company’s Pinterest page
What you need to know to get your business started on the popular photo-sharing site.
Get the most out of your marketing strategy
When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
10 frequently asked questions about Twitter
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. With 175 million Tweets being sent every day, and 11 new accounts being created every second, Twitter is increasingly becoming a necessary part of every marketer’s armoury.
3 steps to building a brand from the ground up
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
How to get started with Facebook offers
Here are five ways to make the most of Facebook’s latest advertising opportunity for businesses.
10 things entrepreneurs should be tweeting about
Why you shouldn’t overlook your personal account when building your company’s brand on the social network.
Pinterest introduces business accounts
As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.
5 tips for highly effective Pinterest boards
Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.
7 unique ways to promote free shipping
Gearing up for the holidays? Free shipping can help get customers to buy and boost the size of their orders. Here’s how to make sure they’re aware of your offer.
SMS marketing could be just right for your customers
SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
How proactive marketing trumps advertising
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
The unlikely business with 50,000 YouTube views
Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.
No marketing budget? Win over bloggers instead
Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap.
Why it pays to invest in video
Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune.
New rules of viral videos
They’re getting longer and funnier – and they’re barely recognisable as advertisements.
4 golden rules for pitching your business story
If you’re in the process of “pitching”, then you’re typically trying to convince another party to either invest in you, do business with you or buy from you. So what are some golden rules when telling the story of your business?
Why you should never use marketing to mislead
In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.
10 ways to market your business for under $500
Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.